The NuRhymes vision
Back in the United States Eoin shared this project with RJ Jain, a serial entrepreneur and philanthropist. RJ immediately recognized that the reach of this idea was much bigger than helping Zulu kids avoid this one danger; it could be applied to any dangerous scenario where kids have only a moment to react. Easy-to-remember jingles can prepare kids so they know exactly what to do whether they are swimming, climbing, standing near a hot stove, playing with animals or about to cross a busy road.
NuRhymes produces and distributes songs that teach children important safety information. Our language-specific regional albums and singles are produced and recorded by top industry artists. NuRhyme’s unique distribution model includes widespread social media campaigns, teacher incentives, and community outreach programs. We are planting these songs in early childhood in the hopes that they will spread organically and be passed down through generations.
Because preventable accidents are the leading cause of death for children ages 1-14
Young human minds have a lot to absorb, and they do it by actively exploring their
environment. This marvelous boldness and curiosity can turn deadly.
Tragically, around the world more than 700000 children die in accidents
around the home each year; and there are thousands of others who are
injured or maimed for life. We can make a difference by giving kids the
knowledge they need to stay safe, in a form that stays with them and is easy to pass on to others.
Because young brains are wired to learn from music
Cognitive research supports the idea that music and rhyme helps people remember things long-term; human minds seem hardwired for music. That’s why advertising agencies rely on jingles. “Clapping and singing… There’s a reason these activities are found across all cultures in storytelling, religious ceremonies, solemn rituals, and joyous celebrations.”-Dr. Idit Sulkin, of the Ben-Gurion University Music Science Lab
Because a simple little rhyme can save lives
Every American knows what to do if their clothing ever catches fire, right? – Stop, Drop, and Roll! This short, catchy phrase sticks in children’s minds so well that if they ever find themselves in this very scary situation, they don’t panic and run
around. Most adults and kids in the country have never seen the original 1970s-
era Public Service Announcement, but the rhyme is so easy to remember
that it gets passed on and saves lives every year. This is the kind of effect
we hope to have with NuRhymes on a global scale.